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商品編號： 9-603-041 出版日期： 2002/10/03 作者姓名： Upton, David M. 商品類別： Operations management 商品規格： 12p 再版日期： 2005/06/16 地域： 產業： Beverage industry;Food industry;Restaurants and food service industry;Retail trade 個案年度： 1992 - 1992
商品敘述：
McDonald''s has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald''s at its own, original game.
涵蓋領域：
Branding;Business growth;Competitive strategy;Environmental sustainability;Operations strategy;Risk management;Strategy execution
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